The Internet is now the UK's first choice when searching for information, products and services. A recent study from the ITU found that more than 70% of the UK population now has Internet access. Latest statistics from the ITU show that up to 80% of Internet activity starts with a search engine.

Out of all search engines available, Google, Yahoo! and MSN (Bing) are responsible for 96% of all UK searches made. Google is currently the search engine market leader with an average 85% share of all activity.

Effective internet marketing is now a major component for business success.

Search Engine Optimisation (SEO)

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